“Sometimes we’ll be asked where the men’s room is, or you’ll see a customer hesitant to enter then as they re-read the sign they’ll audibly say “oh right – got it!” and continue into the restrooms,” says Michael. “It was a fairly easy decision to incorporate this into our new build-out,” says Michael Oxton, co-founder of Night Shift Brewing “One of our brand's core values is inclusivity, and this was a very clear way of creating an inclusive customer experience at our new spot.”įeedback about the all-gender bathroom stalls has been overwhelming positive, with a little bit of confusion thrown in here or there. It also indicates the brewery’s unisex restrooms. The sign reads, “All Styles” which the owners say references genders as well as beers. The space tells a story - not only of the company’s history through its origin mural and rich artwork throughout – but every detail was thought through - including a neon sign that hangs above a nook by one of the bathroom areas. Night Shift Brewing is located at 87 Santilli Highway, Everett 1 Lovejoy Wharf, Suite 101, Boston and beyond. The company was founded in 2012 by a trio that began homebrewing as a hobby five years earlier.
NIGHT SHIFT BREWERY LOVEJOY SERIES
But the rotating sour ale series is well-loved, too, and Night Shift also delves into fruity hard seltzers, a bit of wine and cider, and the aforementioned coffee. Night Shift Brewing is perhaps best known for its core lineup of hoppy beers, including the hazy pale ale Whirlpool and the American IPA Santilli, as well as its light lagers, especially Nite Lite. Night Shift also operates several beer gardens in and around Boston a couple have been up and running for a few years now, but the number has exploded to six this summer. In addition to its Everett taproom and brewery, Night Shift has a taproom, brewery, and coffee roasting facility in Boston’s West End, which opened in early 2019, as well as a beer hall at Natick entertainment venue Level99 and a restaurant at Everett casino Encore Boston Harbor. Layoffs are not expected for the company’s non-production employees, about 140 people. “We will do our best to find roles internally or externally for anyone whose job has been cut because of this situation,” Night Shift writes. “This is a huge threat to our business, but the business itself is not dissolving,” the team writes, noting that the production team will be paid through October 1, whether or not there’s work to do, and those ultimately laid off will receive severance packages. Once CO2 issues are worked out, the Everett space will likely be used to continue to brew beer, but on a smaller research and development scale. Night Shift’s announcement notes that none of its taprooms or beer gardens will close, and the contract brewing relationships should mean that there won’t be major disruptions to the beer supply. The CO2 issue may have been “the straw that broke the camel’s back,” as Night Shift cofounder Rob Burns told Good Beer Hunting, but deeper issues have been looming for several years.
NIGHT SHIFT BREWERY LOVEJOY UPGRADE
The decade-old brewery cited C02 supply issues as an immediate driving factor behind the decision but discussed other issues the company has been facing in recent years, primarily that it has outgrown its Everett facility, and the pandemic canceled a planned expansion to Philadelphia that would have eased the issues with the original location.Ī report in beer publication Good Beer Hunting digs deeper into the decision, detailing a difficult few years for Night Shift: spending millions to accelerate growth but running into hurdles scaling the business, canceling the Philadelphia expansion, selling off its distribution company, and spending a lot to upgrade equipment but not ultimately solving logistical problems at the Everett space.
On July 27, Everett-based Night Shift Brewing announced via a lengthy Instagram post that it would be moving the majority of its beer production to Jack’s Abby and Isle Brewers Guild via contract brewing relationships (each of which already brews some of its beers) and likely laying off most of its 12-person production team as of October 1.
0 kommentar(er)
